As digital transformation continues to reshape business operations and consumer behavior, e-commerce has become one of the fastest-growing sectors of the digital economy.

To help students stay ahead of industry trends and develop practical skills, Thanh Do University, in partnership with strategic partner GLC Global Livestream Company, organized the seminar “Career Opportunities and E-Commerce in Practice.” The event connected classroom learning with real-world business insights, preparing students for careers in the digital economy.

Exploring E-Commerce Trends in the Digital Era

The seminar opened with an overview of how digital transformation and artificial intelligence are reshaping customer engagement, business operations, and competitive strategies.

Students listened to representatives from GLC Global Livestream Company share insights into e-commerce trends and the growing demand for talent in the digital economy

Experts from GLC Global Livestream Company shared the latest industry trends, workforce demands, and emerging career opportunities in digital commerce. Students gained a clearer understanding of the growing importance of e-commerce and the skills employers increasingly seek.

The session also introduced a wide range of career paths, including e-commerce platform management, online business operations, digital marketing, customer relationship management, data analytics, and digital business development.

Learning from Real Business Practice

A key highlight of the seminar was its practice-oriented content.

The session on digital business operations guided students through the complete workflow of an online business, from product development and storefront management to order fulfillment, customer service, and performance optimization.

In the session on e-commerce implementation, industry experts shared real business cases, operational experiences, and practical lessons from managing online sales across digital platforms. These insights helped students better understand workplace expectations and bridge the gap between theory and practice.

Through these discussions, students also explored essential digital business skills, including online sales channel development, digital platform management, customer acquisition, and the application of technology in business operations.

Preparing for Careers in the Digital Economy

The seminar introduced students to the technology ecosystem supporting modern e-commerce while outlining the competencies most valued by employers.

Participants also received career guidance on potential job opportunities and the skills needed to succeed, including digital thinking, data analytics, digital marketing, platform management, and the application of AI in business.

These competencies will help graduates adapt to the rapidly evolving job market and transition confidently into professional careers.

Industry experts shared practical insights that helped students better understand career expectations and identify development pathways in the e-commerce sector. 

Strengthening University–Industry Collaboration

Beyond academic content, the seminar created opportunities for direct interaction between students and industry representatives through discussions, Q&A sessions, and experience sharing.

Representatives from GLC Global Livestream Company provided valuable insights into recruitment trends, employer expectations, and the skills students should develop during their studies. The event also strengthened connections between the company and Thanh Do University, creating new opportunities for internships, employment, and future training collaboration.

The seminar reaffirmed Thanh Do University's commitment to practice-oriented education by equipping students with not only professional knowledge but also digital mindsets, career-ready skills, and the adaptability needed to thrive in the rapidly growing e-commerce industry.

Thanh Do University

Address: Km15, National Highway 32, Hoai Duc, Hanoi, Vietnam

Hotline: (+84) 934 078 668 - (+84) 243 386 1601

Website: https://thanhdo.edu.vn/ 

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